Podcast

Signed

The IT market is built for sellers. Signed is the podcast for the buyers.

Watch now

Learn more about Signed

The IT market is built for sellers, not buyers.

That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.

Signed (previously Tech Deep Dive) is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.

Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.

If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.

New episodes weekly. An ITBroker.com podcast.

«confirm — placeholder: episode cover graphic for Playbook: Buy on Purpose»

Playbook: Buy on Purpose

Max Clark breaks down why the consensus infrastructure choice gets treated as the safe one, and gives buyers the one question that turns a default into an actual decision.

EP 225September 15, 202616 mins
Navy blue background with the episode title, 'How to Tell If Anyone Is Actually Managing Your Technology Spend,' in bold white and gold lettering, with the SIGNED wordmark.

How to Tell If Anyone Is Actually Managing Your Technology Spend

You approved your last technology invoice. That doesn't mean anyone checked whether it was right. Tommi Ellis of Intratem on the $4,000-a-month accounts nobody thought to check.

EP 224September 8, 20261 hr 59 mins
THEY ALERT. YOU RESPOND. Miles Lowry, eSentire

How to Tell If Your MDR Provider Will Actually Stop an Attack

You're paying an MDR provider to protect you. Most of them will alert you and wait for someone else to act. This conversation names the one question that tells you which one you actually bought. Know the answer before it's 2am and someone's waiting on you to decide.

EP 223September 1, 20261 hr 43 mins
Signed Playbook thumbnail reading You're Accountable, Not In Control

Playbook: Cloud Cost Ownership

A VP spent weeks cutting an eight figure cloud bill. One line killed it: not my KPI. You can buy the platform. If the wrong person still owns the decision, the bill doesn't move, and you've paid for the privilege of watching it not move.

EP 222August 25, 20268 mins 55 secs
Playbook episode thumbnail reading The Game Is Rigged

Playbook: Finding the Truth When Everyone Is Lying

Every vendor stretches the truth somewhere in your sales process, and most buyers respond to all of it the same way. This Playbook sorts vendor lies into three categories with a different action for each, then turns the mirror on what buyers do that is just as dishonest.

EP 221August 19, 20268 mins 29 secs
Your Security Vendor Can't Tell You If Their Product Works

Your Security Vendor Can't Tell You If Their Product Works

Every security vendor's proof of value is built to find something scary in your environment. That's not proof their tool works, it's a sales tactic every vendor uses. Tony Lauro, Akamai's Senior Director of Security Technology and Strategy, admits it on the record, and by the end even he and Max agree on the uncomfortable part: neither side of the table always knows if a security purchase was the right one.

EP 219August 12, 2026144 mins