Episode 203 · 2mins 19 secs
The Market Is Built For Sellers
April 27, 2026
The IT market is built for sellers. This is where buyers learn what actually happens before and after the decision and what they need to get it right.
80% of tech buyers regret their last major purchase.
Not because they’re bad at their jobs.
Because the system is built for sellers.
Every pitch, demo, and evaluation process is designed to close the deal. Not help you make the right one.
For the past five years, I’ve hosted Tech Deep Dive. 200+ conversations about how technology works.
But the pattern was clear.
The real story isn’t the technology.
It’s what happens around the decision.
What gets approved.
What finance pushes back on.
What vendors don’t say.
What breaks after you sign.
Signed is focused on what actually happens inside those decisions.
Real conversations with people who’ve lived inside real enterprise tech decisions.
Not the polished version. The actual version.
If you’re the one signing off on tech decisions, this is for you.
This is Signed.
Buy tech without regret.