January 25, 2011
Startup Suicide "Rewriting the Code"
Rewriting your codebase may feel right—but in fast-moving markets, it can kill your startup. Here's why non-technical founders should think twice.
Awesome advice for non-technical managers.
My suggestion to my friend? Given how dynamic and competitive the market is, this move is a company-killer. The heuristic should be don’t rewrite the code base in businesses where time to market is critical and customer needs shift rapidly.”